Parallel Johnny

I’ve been meaning to write this for a while now. See, I have this theory of how Coleman planned to make the format changes without losing approval. This is pretty much copied word for word from my comment on Metroblogging Detroit. Go there for the whole discussion.

When Coleman came to WDET he tried something different with the pledge drive. Rather than the normal drive (ask until you reach your goal), he limited it to about 2 weeks. The “nag time” was also limited to only a few hours a day and — if I remember correctly — weekends were left alone. Soon after, they held an emergency drive to try and reach their goal. You would think a plan that resulted in failure wouldn’t be tried again.

Fast forward to the last drive before the big changes. Does anyone else remember this drive lasting only a week? I recall turning on the radio hearing a thank you and thought to myself, “Wow, they’re done already. They must have reached their goal pretty fast.”

The fact was they didn’t reach their goal by a long shot. That motivates people to try a something new and here comes Coleman to save the day. He tells everyone, in short, cut the music, add more news and profits will rise. And to help prove they will, he held the pledge drive for longer than its been in a few years.

But the plan backfired a bit. He wasn’t expecting the outrage. Sure, there were only a laughable few in the streets protesting, but that didn’t mean the non-approvers were still planning on pledging their support. Sadly, if the last drive raised more than last fall, that’s enough proof to the Board that Coleman’s format change was the right choice — regardless of the fact that the spring drive lasted much longer.

From one of the recent people laid off this past week:

Well that’s history now and we can’t go back. It’s a shame it had to work out this way. I hope Irv Reid, Steve Brown, Michael Coleman, Harvey Ovshinsky, and Marla Stone enjoy the shell of a radio station they will have left when it is all said and done.

Know this for sure, the six of us let go in last Thursday’s bloodbath will not be the only employees to leave WDET. Whether voluntarily or by further lay-offs the bleeding will continue. As one of my former co-workers (one who got to stay) told me privately Thursday: “I used to like working here, now it is just a paycheck until something better comes along.”